FAVN
Unlike sight or sound, smell has a direct line to your brain's emotional core. While other senses pass through processing relays, olfactory signals travel straight to the limbic system - the seat of memory and feeling .
Some scents never leave you. We help brands create that feeling
75% of all daily emotions are generated by smell. Scent memories are 100 times stronger than visual memories. Pleasant scents can boost mood by 40%. Visitors spend over 5% more time in scented environments.
When you encounter a familiar scent: The amygdala tags the experience with emotion, the hippocampus retrieves the associated memory, the orbitofrontal cortex decides whether it feels good or not
Scent as Coherence Architecture
At FAVN, we believe scent is not decoration. It's a deliberate, disciplined layer of experience. One that aligns identity with space.
When scent is random or overlooked, it creates friction. Subtle, often unspoken, but real. A mismatch between how a brand presents itself and how it actually feels.
We help brands strengthen their identity through scent by making the invisible layer intentional.
For us, coherence is a competitive advantage. When space, identity, and atmosphere point in the same direction, something shifts. Quality is no longer just stated. It's felt.
Every collaboration begins with Discovery & Scent Mapping, a deep dive into your audience, the mood you want to create, and the brand cues that define you. From there, we move into Co-Creation, where we refine formulations together, develop two curated scent profiles, or build a signature perfume entirely from scratch.
Once the scent is right, our Agile Production takes over. Working out of Danish facilities with full ESG alignment, we offer low minimum order quantities and fast lead times—so you're never waiting on inventory. Finally, Seamless Delivery & Refill ensures less admin for you, consistent quality for your guests, and room to scale as you grow.
If scent is to work as a strategic tool, it must be designed with the same rigor as any other brand asset. Taste. Proportion. Context. And just as importantly: measurable impact. When done right, scent doesn't just smell pleasant. It shapes perception, behavior, and memory. As FAVN, We work with two main audiences: workplaces and hospitality environments, each with its own context and goals.
In headquarters and office settings, scent works differently. The goal is about how people experience the space they work in every day. When scent is used intentionally and designed accordingly with a holistic approach:
Workplace environmental quality improves by +7–8% and spaces are perceived as more pleasant, comfortable, and professional
State stress can be reduced by 2–5 points on clinical scales in acute settings (reception areas, meeting-heavy days, onboarding)
Mood and activation show small but consistent uplifts in how people feel during the workday
In hotels, restaurants, and guest environments, scent directly shapes guest experience and, ultimately, guests’ desire to return. When scent is used intentionally and designed accordingly with a holistic approach:
Environmental quality ratings increase and guests perceive lobbies, restaurants, and spa areas as more inviting
Overall satisfaction improves by +9% , and recommendation intent follows a similar pattern
Dwell time extends by +5% and guests linger, order another drink, explore a little longer