Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Big Ideas, Real Impact.
Big Ideas, Real Impact.
Scent shapes emotion faster then any other sense.
Some impressions stay. Most don’t.
We help brands create the ones that stay.
75%
of daily emotions are
influenced by smell
+9%
guest satisfaction
+5%
dwell time
Scent as Coherence Brand Strategy
Scent is not decoration.
It is a deliberate layer of experience.
When identity and atmosphere align, quality is felt - not stated.
Meet Maia Pedersen
Creative Director & Founder
Some brand experiences are seen. Others are remembered.
I work in the intersection between sensory perception, formulation, and business strategy - designing care products and signature scent solutions that become a natural extension of a brand’s identity.
My background is shaped by years in the international luxury industry, working with houses such as Giorgio Armani, Lancôme, Yves Saint Laurent, and Chanel. Here, I learned that the strongest brands are not built on visibility alone, but on consistency, precision, and emotional resonance.
Scent and sensory experience have a unique ability to bypass rational thinking and connect directly with memory and emotion. This is not an abstract idea. It is a strategic advantage.
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Today, through White Label solutions and signature sensory concepts, I help hotels, offices, and design-led spaces integrate their identity into the smallest details from care products to scent diffusion - creating environments that feel coherent, intentional, and deeply aligned with their brand.
This is not about products.
It is about presence.When sensory elements are designed with intention, they strengthen recognition, deepen emotional connection, and elevate the overall perception of quality.
We produce (white label and FAVN) in Denmark, with carefully selected formulations and materials that reflect both aesthetic integrity and operational reliability.
I work closely with each partner to ensure that every element feels authentic to their space, their architecture, and their identity.
Because the most powerful brands are not only seen.
They are felt.
Today, through White Label solutions and signature sensory concepts, I help hotels, offices, and design-led spaces integrate their identity into the smallest details from care products to scent diffusion - creating environments that feel coherent, intentional, and deeply aligned with their brand.
This is not about products.
It is about presence.
When sensory elements are designed with intention, they strengthen recognition, deepen emotional connection, and elevate the overall perception of quality.
We produce (white label and FAVN) in Denmark, with carefully selected formulations and materials that reflect both aesthetic integrity and operational reliability.
I work closely with each partner to ensure that every element feels authentic to their space, their architecture, and their identity.
Because the most powerful brands are not only seen.
They are felt.
Our Process
Discovery
We define identity, audience, and atmosphere
1
Design
We develop scent profiles aligned with brand intent.
2
Production
Flexible. Scalable. Precision-made.
3
Integration
Seamless implementation and refill.
4
If scent is to function as a strategic asset, it must be designed with rigor.
Like any other brand element, it requires proportion, context, and measurable impact.
As FAVN, we work with two main audiences: workplaces and hospitality environments, each with its own context and goals.
Workplaces
+7–8% improvement in perceived environmental quality
Reduced acute stress levels
Consistent uplift in daily mood
Hospitality
+9% overall satisfaction
+5% dwell time
Stronger recommendation intent