Scent creation for brands & premium spaces
Care products and tailored scents for retail, hospitality, offices, showrooms & brands
Scent experiences with purpose
We deliver care products and scent solutions made in Denmark for hotels, restaurants, offices, retail and brands - designed to lift the customer and brand experience. We shape atmosphere, strengthen identity, and create a memorable customer experience through scent - to be exact, through ready-made and white-label care products as well as bespoke scent solutions. We combine branding, sensory strategy, and scent expertise to create experiences and leave a lasting impression.
Scent isn’t treated as an extra layer. It’s a part of the overall experience — just like light, materials, and proportion. A delicate way to enhance the customer experience.
Spaces and places ideal for our products
Hospitality
Office Spaces
Restaurants
Retail & Showrooms
Our Services
FAVN Ready Made
FAVN is a series of premium care products for modern brands and spaces - ready to be delivered.
Enhance everyday rituals with ready-made care products - from hand wash and balm to shampoo, conditioner, and body wash.
Our thoughtfully developed formulas and scent profiles creates an elevated atmosphere - a selection of products ready to implement forretail, hospitality, office spaces and showrooms.
FAVN White Label
Extend your brand experience with premium care products developed by FAVN and presented through your own visual identity.
Launch quickly with high-quality, ready-made products — customised with your logo and design - and our scent and formulas. A seamless way to create your own care products— with a faster route to market.
An impressive and cost-effective solution for hotels, restaurants, office spaces or as company gifts.
SIGNATURE Scent Creation
Create something entirely your own - A bespoke scent, candle or care concept, developed 100% to reflect your brand.
From idea to final product, we develop bespoke scent and care solutions tailored to your brand — including custom formulas, signature scents, packaging and design.
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Made in Denmark
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100% Vegan
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97% Natural
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Timeless aesthetics
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Rapid rollout
About
With 25+ years in the beauty industry - including work with leading global brands - I help businesses turn care and scent into an elevating identity.
From high-end hotels to visionary offices and ambitious retail store and brands, I’m by your side. through every step: from concept and scent selection to packaging and launch. Tailored, aesthetic and always aligned with your vision.
Let’s create care products that feel like your brand and leave a lasting impression.
Maia Pedersen
Founder
This is not about products.
It is about presence.
When sensory elements are designed with intention, they strengthen recognition, deepen emotional connection, and elevate the overall perception of quality.
We produce our own series of care products, FAVN, in our Danish production facility, with carefully selected formulations and ingredients that reflect both aesthetic integrity and operational reliability.
I work closely with each partner to ensure that every element feels authentic to their space, their architecture, and their identity.
Because the most powerful brands are not only seen.
They are sensed and felt.
Client Highlights
"When choosing gifts for our clients, we always look for something elegant, personal and thoughtful - something we’d love to receive ourselves. FAVN was a perfect match: beautiful design, incredible scent, and a story that can be felt."
"Our clients were genuinely delighted. The quality and intention behind the products made the gift feel both exclusive and warm. We’ve received so much positive feedback - and I now keep FAVN products on hand for everything from client meetings to birthdays and receptions."
- Malene von Kiær, Director, One Decision
"In our office spaces, every detail counts - even in the restrooms. With M-Prove, we created a product series that reflects our style and values, right down to the scent and the label copy."
"The process was easy and flexible - we were able to customise everything, and our tenants really notice the difference. It feels personal, premium and perfectly aligned with who we are."
- Lasse Bursø, Afdelingsdirektør, Jeudan
