Where care, scent and strategy meet
M-Prove was founded by Maia Pedersen – combining 25+ years of experience in the beauty and lifestyle industry with deep insight into branding, aesthetics and customer experience.
We create sensory care products and signature scents that align with your brand and turn everyday spaces into memorable brand moments.
Care with purpose
We don’t just offer personal care. We design touchpoints that tell your story – through scent, feel and visual identity.
Our white-label and private-label solutions help hotels, restaurants, offices and retail brands build stronger emotional connections with guests and customers.
Every product we create is an extension of your brand – thoughtfully developed and beautifully executed.
Production - Local, responsible and flexible production
All our products are made in Denmark, in collaboration with experienced and trusted partners.
Local production means higher quality, better control and a lower environmental footprint – fully in line with your ESG goals. We support brands who care about transparency, sustainability and smart sourcing.
Delivery - From idea to implementation – made easy
We make the process simple and efficient – with clear steps, fast turnaround and low minimums. Whether you’re launching a full care line or a single product, we handle the complexity – so you can focus on creating exceptional guest experiences.
Led by Experience. Crafted for the Senses.
My career began behind a beauty counter and grew into 17 years launching luxury brands at L’Oréal Luxe. One lesson stuck:
scent is the fastest road to memory and emotion.
A single breath can turn a lobby, washroom or office into a story guests never forget. That insight became M-Prove—where I help hotels, restaurants and workplaces design brand identity through vegan, Danish-made care products and custom fragrances.
Why scent?
Direct to the limbic system – the part of the brain that stores feeling and memory.
Interior design for the nose – create calm in a spa, clarity in a meeting room, intrigue in a boutique.
Intimate touchpoints – soap, cream and shampoo are used alone, when guests are most receptive.
What drives me
Nordic simplicity, Parisian perfume labs, the hum of a hotel lobby at dawn, and yes—late-night techno.
I translate those inspirations into sensorial brand experiences that are memorable, responsible and beautiful.
How we work
Discovery & Scent Mapping – audience, mood, brand cues.
Co-Creation – formulation tweaks, two curated scent profiles or a signature perfume built from scratch.
Agile Production – Danish facilities, ESG-aligned, low MOQs, fast lead times.
Seamless Delivery & Refill – less admin, consistent quality, scalable growth.
Ready to make your brand linger?
Let’s craft soaps, creams and scents that feel like you—and stay in your guests’ memories long after they leave.
Maia Pedersen
Creative Director & Founder, M-Prove